How to Get a Mountain Bike Sponsorship

Mountain biking is not just a sport, but a journey of passion, commitment, and continuous improvement. As an experienced rider, you might be considering how to take your passion to the next level with a sponsorship. Here’s an in-depth guide to help you achieve that goal.


Securing a mountain bike sponsorship is a significant achievement for any rider. It’s a partnership that recognizes your talent, dedication, and potential to influence others in the sport. In this guide, I’ll walk you through the essential steps to enhance your chances of getting sponsored.

Develop Your Riding Skills

Consistent Training and Skill Improvement

Exceptional riding skills are non-negotiable. Consistently train and push your limits. Focus on specific skills like cornering, jumping, and technical descents. Regular practice, perhaps daily or several times a week, is essential.

Specialize in a Discipline

Mountain biking has various disciplines like cross-country (XC), downhill (DH), and enduro. Each requires different skills and equipment.

By specializing, you show potential sponsors your commitment and expertise in a particular area. For instance, if you excel in endurance, focus on XC. If you love adrenaline, maybe DH or enduro is your calling. Many sponsored mountain bike riders and racers are involved in multiple types of mountain biking, but almost all are heavily focused on one in a professional and competitive sense.

Build a Strong Presence

Establishing a Strong Social Media Presence

Today, a digital presence is almost as crucial as your riding skills. Actively post on platforms like Instagram, YouTube, TikTok, and Facebook. Your content should be engaging, authentic, and frequent. Show your training routines, race participation, and any biking adventures. Engaging content attracts followers, making you much more appealing to sponsors.

Networking in the Mountain Biking Community

Networking is key. Engage with the local biking community. Join clubs, participate in group rides, and attend biking events.

Building relationships with fellow bikers, shop owners, and industry insiders can lead to valuable opportunities and referrals.

Compete in Races and Events

Participating in Local and Regional Competitions

Start with local and regional races. These events are great for gaining competition experience and exposure. Regular participation and good performance can attract local sponsors. It’s also a chance to get accustomed to the racing environment and build a competitive mindset.

Aiming for Higher Profile Events

As your skills improve, aim for national or even international events. Success at this level significantly increases your visibility. High-profile events often attract media attention, further boosting your exposure to potential sponsors.

Creating a Strong Portfolio

Documenting Your Achievements

Keep a detailed record of your achievements. This includes race results, rankings, and any media coverage. A comprehensive portfolio demonstrates your progress and successes to potential sponsors.

Investing in Professional Media Content

High-quality photos and videos of your riding can greatly enhance your appeal. Professional content showcases your skills in a more impactful way. Consider hiring a photographer or videographer for important races or training sessions.

Reaching Out to Potential Sponsors

Researching and Identifying Suitable Companies

Look for brands that align with your values and riding style. Research their sponsorship criteria and what they value in athletes. Brands that already support mountain biking events or athletes are a good start.

Crafting a Compelling Sponsorship Proposal

Your proposal should highlight your achievements, media presence, and potential as a brand ambassador.

Tailor each proposal to the specific brand, demonstrating how you align with their values and how you can add value to their brand.

Being a Brand Ambassador

Engaging with Brands and Demonstrating Professionalism

Start by engaging with brands you love. Use their products, tag them in your posts, and participate in their community events. Show genuine interest and loyalty to their brand.

Professionalism in All Aspects

Professionalism is crucial in all your interactions, both online and offline. Brands are looking for athletes who will positively represent their image. This includes being respectful, responsible, and maintaining a positive reputation in the community.

Keep Improving and Stay Persistent

Continuous Improvement and Adaptation

The mountain biking world is always evolving. Stay abreast of the latest trends, techniques, and equipment. Continuously seek ways to improve your riding skills and public image. This shows potential sponsors that you are committed and adaptable.

Persistence and Resilience in the Face of Rejection

Rejections are part of the journey. Don’t let them dishearten you. Each no brings you closer to a yes. Keep refining your approach, learn from feedback, and persistently pursue sponsorship opportunities.

Every sponsored mountain biker has been rejected many times before securing their dream sponsorship.

Understanding the Sponsorship Deal

Knowing What Sponsors Want

Sponsors are looking for a return on their investment. This can be in the form of social media exposure, race results, or community influence. Understand what your potential sponsors are looking for and how you can provide it.

Navigating Sponsorship Contracts

When you do get a sponsorship offer, thoroughly review the contract. Understand your obligations and what you’re getting in return. It’s okay to negotiate terms to ensure it’s a fair and beneficial deal for both parties.

Building and Maintaining Sponsor Relationships

Communication and Collaboration

Once you secure a sponsorship, maintain open and regular communication with your sponsors. Update them on your progress, upcoming events, and any media exposure you receive.

Representing the Brand Positively

As a sponsored athlete, you’re a representative of the brand. This means using their products, wearing their logo during events, and speaking positively about them in public and online forums.

Most brands that truly understand modern social media are looking for authentic, entertaining, talented riders that naturally put their brand in front of a highly entertained and engaged audience.

Leveraging Sponsorship for Career Growth

Using Sponsorship as a Stepping Stone

A sponsorship can open doors to other opportunities. It can lead to invitations to bigger races, collaborations with other brands, or even opportunities to influence product development.

Giving Back to the Community

With sponsorship, you can give back to the mountain biking community. This could be through coaching, hosting workshops, or participating in community events. It strengthens your relationship with the community and enhances your value to sponsors.

The bottom line…

Securing a mountain bike sponsorship is a journey that requires skill, dedication, and strategic planning. By improving your riding skills, building a strong presence, competing in races, creating a compelling portfolio, and effectively reaching out to potential sponsors, you can increase your chances of getting sponsored. Remember, be patient, stay persistent, and above all, enjoy the ride!

By following these steps, you’re not just aiming for sponsorship; you’re building a brand for yourself in the mountain biking world. Embrace each aspect of this journey, and you’ll find that the reward is not just the sponsorship, but the incredible experiences and growth you’ll gain along the way.

Good luck! (And don’t forget who gave you such sage advice! 😀 )